May 18, 2024
Andrea Marks, VP of Digital Transformation, Walmart

Andrea Marks, VP of Digital Transformation, Walmart

Andrea Marks joined Walmart in 2021 as Vice President of Digital Transformation.  On this position, Andrea leads scientific information and analytics, interoperable care supply applied sciences, and well being shopper digital expertise.  She is moreover chargeable for assessing and devising the strategic plan for the gathering of well being and wellness information and know-how sources to allow the broader Walmart Well being & Wellness technique and supply of outcomes.

Andrea has 30 years of healthcare expertise steeped in scientific analytics and reporting. Previous to Walmart, she was the Vice President of Individuals Analytics Heart of Excellence at United Well being Group, and spent eight years at OptumRx, as Senior Vice President and Chief Analytics Officer the place she was chargeable for analytic growth for the corporate’s PBM providers, modeling final result measurement and built-in consumer reporting.  Andrea additionally served as Chief Informatics Officer at Blue Well being Intelligence, in addition to senior scientific analytic roles at Blue Cross Blue Defend Affiliation, CVS/Caremark, and the College of Chicago.

Under is the dialog that we had together with her.

As Vice President, Digital Transformation for Walmart Well being & Wellness, what are a few of your key roles and tasks that you’ve every day at Walmart?

Digital transformation capabilities because the connective tissue throughout the Walmart Well being & Wellness group to assist us change into extra digital and scalable, and helps each line of enterprise together with Pharmacy, Imaginative and prescient, and Omnichannel Care. With that is thoughts, I constantly prioritize our know-how growth roadmap and work to make sure now we have the proper workforce in place to deploy scalable options.  I’m accountable for ensuring now we have the proper information buildings in place, that our methods are constructed with interoperability, and that our shopper digital experiences are structured the proper manner to make sure optimistic outcomes and engagement at scale.  I’m chargeable for sustaining communication and connectivity throughout all of our enterprise leaders by connecting individuals, creating relationships, and eradicating ambiguity inside our roadmap.

What are a number of the challenges current for the leaders trying to set up digital transformation at their organizations particularly on the subject of retail healthcare house?

One if the most important challenges for leaders coming into this house are balancing the supply of the short-term wants with the long-term imaginative and prescient of totally built-in capabilities that drive worth at scale.  Shifting from paper-based processes or from remoted experiences is on the coronary heart of any digital transformation journey.  These journeys are lengthy and making the proper choices on the entrance finish is important to long run success. There’s a continuous stability of time and resources-deciding how a lot you’re going to speculate and the way shortly you’re going to construct capabilities, and in addition deciding which investments are going that can assist you scale. When you might gravitate in direction of an answer to fulfill a necessity within the short-term, you continue to must preserve a watch towards long-term scalability. There’s all the time the stability of in the present day versus the longer term.

As for retail healthcare, we’re on the early phases of our journey to handle well being and wellness from a distinct angle.  However Walmart is all in! By leveraging our trusted engagements with shoppers we’re utilizing our digital transformation work to solidify their belief in us in delivering well being and wellness providers.  Getting all of the digital transformation actions proper, from the beginning, is important to constructing that belief and long-term loyalty.  

Are you able to give us extra particulars about digital transformation initiatives that you’ve operationalized at Walmart? How is your group utilizing digital transformation to make strides within the retail healthcare house?

We’ve been targeted on constructing out new capabilities in our omnichannel providers, like our Well being Facilities and Digital Well being, in addition to modernizing our core pharmacy and imaginative and prescient companies to ship new revolutionary providers that drive measurable worth within the market.  This requires the growth and interoperability of core capabilities that additionally assist flexibility to fulfill the native market wants.  Healthcare is native, and our providers want to fulfill shoppers the place they’re, whether or not in our bodily or digital belongings.  Creating that omnichannel expertise has been an enormous focus of ours, whereas guaranteeing that every one the experiences are linked, the best way our shoppers anticipate. 

“By leveraging our trusted engagements with shoppers we’re utilizing our digital transformation work to solidify their belief in us in delivering well being and wellness providers”

One of the notable initiatives of the previous yr, touching thousands and thousands of our shoppers on their well being, has been collaborating with our pharmacy operations workforce on the know-how build-out for delivering COVID-19 immunizations and making a digital vaccine document. It’s wonderful to see somebody shortly be capable of entry their vaccine data from their cellphone by means of the Walmart app versus remembering to deliver a non-digital paper document with them.  Healthcare wants these digital developments, and I’m excited to see this broaden.  We delivered the answer not only for COVID, however with the intent to make it scalable to fulfill the wants of different areas of the enterprise.  Once more, assembly in the present day’s wants with a watch to the longer term. 

What can be your piece of recommendation to your fellow friends and leaders?

Digital transformation is centered round clearly understanding the experiences and outcomes that you just wish to ship.  Begin there and work backwards all the best way to the detailed information components and buildings.  Knowledge is a important a part of the equation and is commonly an afterthought.  Make it entrance and heart to your whole digital transformation technique.  I’d additionally encourage my friends to proceed to consider the long-term. When you make an funding, it’s onerous to reverse it, so give attention to making the proper choices across the know-how and operational processes, and make it possible for the scalability of these options are aligned to your total technique.

Lastly, like something in life, give attention to constructing the relationships and listening to the wants of your prospects.  Sturdy relationships will result in deeper conversations and guarantee you have got the proper understanding of the long-term so that you just stage the digital transformation in the proper manner.