April 24, 2024

Dec 27, 2022Ravie LakshmananInformation Safety / Privateness

Cambridge Analytica Data Leak

Meta Platforms, the dad or mum firm of Fb, Instagram, and WhatsApp, has agreed to pay $725 million to settle a long-running class-action lawsuit filed in 2018.

The authorized dispute sprang up in response to revelations that the social media large allowed third-party apps equivalent to these, together with Cambridge Analytica to entry customers’ private info with out their consent for political promoting.

The proposed settlement, first reported by Reuters final week, is the newest penalty paid by the corporate within the wake of plenty of privateness mishaps by the years. It nonetheless requires the approval of a federal choose within the San Francisco division of the U.S. District Court docket.

It is value noting that Fb beforehand sought to dismiss the lawsuit in September 2019, claiming customers haven’t any respectable privateness curiosity in any info they make obtainable to their buddies on social media.


The data harvesting scandal, which came to light in March 2018, concerned a persona quiz app referred to as “thisisyourdigitallife” that allowed customers’ public profiles, web page likes, dates of beginning, genders, places, and even messages (in some cases) to be collected for constructing psychographic profiles.

The app was developed by an instructional researcher named Aleksandr Kogan and his firm International Science Analysis (GSR) in 2013 as a part of a collaboration with Cambridge Analytica, a British political consultancy agency owned by SCL Group.

Whereas round 300,000 customers are stated to have taken the psychological take a look at, the app collected the personal information of those that put in the app in addition to their Fb buddies with out looking for specific permission, resulting in a dataset spanning 87 million profiles.

thisisyourdigitallife was subsequently banned by Fb in 2015 for contravention of its platform coverage, with the corporate additionally sending a authorized request to GSR and Cambridge Analytica to delete the improperly acquired information.

Solely it turned out later that the unauthorized information was by no means purged to start with and that the consulting agency, now defunct, used the non-public info from tens of millions of Fb accounts for functions of voter profiling and focusing on forward of the 2016 U.S. presidential election.

“This was a breach of belief between Kogan, Cambridge Analytica, and Fb,” CEO Mark Zuckerberg said on the time. “Nevertheless it was additionally a breach of belief between Fb and the individuals who share their information with us and count on us to guard it.”

The bombshell expose fueled authorities scrutiny on either side of the Atlantic, prompting the corporate to settle with the U.S. Securities and Change Fee (SEC) and the U.Okay. Info Commissioner’s Workplace (ICO) in 2019.

The identical 12 months, Meta was additionally slapped with a record-breaking $5 billion fine following a probe initiated by the U.S. Federal Commerce Fee (FTC) into its privateness practices and to settle costs that the agency undermined customers’ selection to manage the privateness of their private info.

Meta – which has not admitted to any wrongdoing in relation to the problematic data-sharing observe – has since taken steps to curtail third-party entry to consumer info.

The tech large additional rolled out a software referred to as Off-Facebook Activity for customers to “see a abstract of the apps and web sites that ship us details about your exercise, and clear this info out of your account if you wish to.”

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