May 18, 2024

By: Alan A. Spina

The disruption generated by the launch of ChatGPT added to the resultant exponential advance of synthetic intelligence in the direction of the tip of 2022 and resulted in a democratization of the usage of synthetic intelligence, producing a collection of alternatives in addition to dangers and critical risks even nonetheless unknown, primarily concerning good practices in the usage of these instruments.

The advantages proposed by AI consequently tempt these customers in several skilled fields, with the position of the Product Supervisor (“PM”) not being alien to this case.

It’s fascinating that by means of the greater than easy use of prompts, it’s attainable to facilitate and even change among the considerably operational duties carried out by PMs, who, relating to wanting to switch and/or use these instruments, encounter related difficulties because the devs when creating utilizing AI as the only and unique supply. The reply to this drawback is that this instrument will not be ample and doesn’t absolutely resolve the consumer’s wants.

This doesn’t imply that these instruments don’t serve, assist, and even enhance the artistic course of that PMs develop, however as their identify signifies, they’re instruments. Due to this fact, they shouldn’t be used as the only and unique supply of session and shouldn’t be thought of in a position to change the position routinely. Care should be taken concerning its use.

Simply as in my case, I don’t normally suggest utilizing AI for junior builders (since they’ll trigger spaghetti code or not be in accordance with the software program structure of the answer you might be engaged on). I additionally don’t suggest the indiscriminate use of AI for PMs, and this doesn’t imply that synthetic intelligence will not be a superb useful resource and session or information instrument that helps the PM to enhance and make their position extra environment friendly. That is primarily concerning the creation of documentation in addition to historical past tales.

My main objective is that right this moment, we will give attention to the evaluation of how AI might help us make writing extra environment friendly and enhance consumer tales, the place the operability of the PM activity is manifested with higher emphasis with out falling into the easiness of believing that AI has all of the solutions to the wants of our shoppers.

The criticality of consumer tales within the improvement course of is greater than evident since they aren’t solely important for any PM, being a big essential a part of their position, however additionally they assist the complete work staff, however above all, builders, to accurately establish the interpretation of the scope of enterprise wants.

Among the many advantages that AI proposes, I think about that it undoubtedly helps PMs enhance and optimize consumer tales whereas bettering reliability, scope, and situations. Nevertheless, we should always not confuse these advantages with ready for ChatGPT or any of the bogus intelligence out there for session work magic to unravel the writing of all of the documentation required in particular tasks with very specific and particular wants. The differentiation in that is marked by a accountable PM who will rapidly notice that the data will not be right or ample to reply to the wants of the enterprise or the tip consumer.

Let’s go along with an instance

Let’s see an instance of making a consumer story for the sign-up of a on line casino web page.

Hyperlink on ChatGPT:

Let’s be simplistic and ask Chat GPT (3.5) to finish a consumer story in a single line:

The result’s wonderful! ChatGPT gave us every thing we would have liked the place we may hand this consumer story to the builders to do the work and go off to do different duties. However not so quick, let’s analyze it intimately:

Generic consumer story. Lack of situations

Are we certain that is the one place we need to see the Signal Up button? Is it the one movement or state of affairs that will take the consumer to Signal Up? Having labored within the area, I do know that an important factor is for the consumer to wager on the web page, which is why many pages enable customers to wager with out having a consumer and create a consumer related to the “visitor” account with which they wager. On this case, ChatGPT provides us just one state of affairs of the various that may happen (and customarily essentially the most generic) to enroll on a on line casino web page.

Lack of understanding

The data that ChatGPT offers is unbelievable. It even helps to do not forget that you could validate the age of the one that desires to play, however that doesn’t imply we want, for instance, the day of beginning. An answer can be to only ask them if they’re of authorized age or to not keep away from having to make use of a date picker and thus keep away from extra steps. Right here, we’d undoubtedly be shedding helpful info that might present us with a extra detailed consumer profile when, for instance, routing MKT actions geared toward stated particular consumer, however it’s as much as the PM to make the choice of what’s most essential (having the ability to resolve with an A/B check, if warranted).

It’s also essential to recollect some particulars concerning the request for info because of the authorized restrictions that we should think about with the rise of private information regulation, primarily within the EU in addition to in some international locations equivalent to Brazil and Italy which have superior laws when it comes to safety of customers’ private info. To not point out, if we think about that the sphere of on-line betting might be prohibited in some international locations and will fall into illegalities within the case of not contemplating requesting info such because the tackle of the customers or the nation from the place the wager or sport is being made.

Extra steps

These steps are right for many net pages, however within the particular case of on line casino video games, what is anticipated is that the consumer bets as rapidly as attainable, and to take action, they don’t require the e-mail to be verified or the info to be validated. For instance, on many on line casino websites, you may enter an electronic mail incorrectly and in case of an error, they’ve 24/7 help to resolve consumer issues.

Conclusion: Use GPT and AI to our benefit

AI instruments are undoubtedly right here to remain, and we can’t deny, as I’ve already talked about, that ultimately they arrive to assist PMs do their work, as Marty Cagan, founding father of Silicon Valley Product Group, says:

“… However relating to the affect on product managers, I’ve actual hope that the mix of product supervisor’s knowledgeable product sense and judgment, with new and really highly effective instruments to problem and increase our considering, will lead to making higher product choices quicker.”

The instruments are right here to assist PMs do their jobs quicker and higher; the query is how to do that.

Collaborate with AI instruments

When you don’t use AI instruments and need to begin utilizing them, do your work as typical, present it to an AI and ask it to rewrite it or offer you recommendation on what to enhance. Use the instruments as an assist to your work. Ask situations, choices, options, folks, methods to monetize, survey questions, and journey maps, and you can be stunned by the capabilities of AI in your day-to-day work. However do not forget that the final phrase is yours and that AIs have no idea the complete context of what you might be engaged on, nor do they know the consumer and the issue you might be working with. For the latter, there are PMs.

Keep in mind the contexts

Don’t neglect concerning the contexts. It’s crucial; it’s not the identical as writing, “Write the consumer story for a function that creates a playlist based mostly in your horoscope,” or “Act because the Product Supervisor of Spotify. Think about you have been simply making a playlist function for Spotify, which collects songs based mostly in your horoscope signal. Write the consumer story for that construct.” Take a look at the variations within the outcomes; they are going to be stunning and, above all, extra exact.

Rewrite when obligatory

Generative AI is great in its manner of writing and bettering the way in which of claiming issues, however simply because it’s written in the very best grammatical manner doesn’t imply that it’s the best or right solution to write a narrative of a consumer. Keep in mind that consumer tales are so builders and the complete staff can simply perceive what must be accomplished and the scope of the duties. They don’t seem to be literary paperwork or documentation for finish customers or shoppers.

Don’t go overboard

Consumer tales produced with synthetic intelligence usually present many options and actions or options which might be exterior the scope of the duty. Though all product managers need to have all of the functionalities of their product, we should perceive the significance of the scope of what we need to develop and keep away from falling into the lure of going past what is important.

Let’s not neglect the technical elements

On the whole, consumer tales is not going to have a technical focus, however this doesn’t imply that it’s not essential to incorporate it in them. Let’s ask synthetic intelligence the identical questions that we are going to ask our technical leaders to have a previous strategy when discussing the consumer story with them.

Take a look at instruments

We’re within the AI ​​increase. There are new instruments day-after-day that tempt their customers to their day by day and indiscriminate use. I think about it important that you simply strive a number of of them and see which of them work finest for you. Evaluate outcomes with Gemini, ChatGPT, Copilot, or Meta. Different instruments exist, equivalent to particular ChatGPTs for creating consumer tales, or you may create your individual ChatGPTs together with your firm info to extend their context. There are instruments like, that are AI specialised in consumer tales, however once more, they aren’t going to do the be just right for you reasonably, they will assist you do it higher or quicker

Keep away from incorporating private and confidential consumer info

Keep in mind that these instruments are collaborative. They use the data the consumer offers to study, which is why we may incorporate confidential info from our shoppers, probably placing new tasks or secret developments in danger and legally exposing the corporate.


AI is a companion that’s right here to remain and assist enhance and optimize the position of the PM, however it’s not every thing. Allow us to do not forget that the primary traits that describe and spotlight a superb PM are his curiosity and his full and deep data of the enterprise and the wants and profile of the consumer. Contemplating that an AI can change curiosity, creativity, and human sensitivity is a really critical conceptual error that may generate delays, losses, and monetary affect on the consumer. 

My advice is that we use it consciously, realizing that nothing replaces human contact. What differentiates us from machines, not less than till right this moment, is that we’ve got the power to really feel and assume for ourselves.